Meet Pure: The Sex-Positive Dating App That Lets Women Set Their Own Rules I had no sex education whatsoever at school and I think that was a real shame in terms of owning yourself and your pleasure In celebration of its new premium subscription service for women-identifying-only individuals, dating app Pure has unveiled its Pure Queen campaign – a short film empowering users to take charge of their dating online and IRL. Long predating Hinge’s rose jail, Tinder’s janky algorithm,